By: Lifschitz
Established the distinct rivalry in World Wide Web commercializing nowadays, it requires the assistance of a levelheaded Toronto SEO company to crush your challengers and maintain your website's place atop the pinnacle of Google. SEO Service Experts give notice and consult you on how to upgrade your rating with Google; the higher your rank for specific keywords, the more traffic your website will garner. A search engine optimization commercializing company offering cheap seo services canada acknowledges that it is not sufficient if you place fuller exclusively in a particular search engine. A universal SEO scheme incorporates methods that guarantee superior positioning across all popular search engines. While it is effective to increase a few searches, back linking and optimizing your meta tags and keyword content primarily for Google as opposed to search engines is far more effective. Google sports over 80% of searches online, with Yahoo coming in a far far second. You're better off focusing your efforts on where the bulk of the searches related to your business are taking place every day.
Therefore determining which Toronto SEO Company is suitable for providing cheap seo services canada is vital to your success on search engines. The majority of us can self learn SEO, but the time spent understanding Google, it's algorithm, spider robot, how to optimize your website, how to create back links (articles, submission programs, directories), and self learning SEO takes years of practice, repetition, and applying it for your own websites. Employing a serviceable SEO company such as SeoSiteOptimization is beneficial in that they are affordable, easy to use, and rank you on first pages within 2 months of commencing and executing their SEO project on your website.
We have extensive SEO specialists and experts comprised two SEO service managers who have dealt with a wealth and abundance of clients from across the globe; providing powerful and popular SEO advice to companies regarding how to improve their standings on search engines.
Boosting your page rank is an important aspect to helping Google value your website. The way SEO experts help you increase your page rank is by making your less important pages no follow with the spider robot; using this SEO strategy helps increase the value to your remaining important pages, giving you a higher page rank and increasing your rank on Google.
Helping you determine which Toronto SEO Company to sign up with for Cheap SEO Services Canada can be based off several things: Check your potential SEO Company's website design, their track record and clients, and see their results on first pages. Often, a true SEO company will post a page designed to show off their results on first pages. If you are able to find an SEO company placed on first page for competitive keywords you searched, than it's more than likely they are able to achieve the same type of SEO results for your website.
Article Source: http://www.articleexpose.com
Sunday, July 19, 2009
How to Analyze Website Traffic
By: Mike Grafos
Analyzing your web site's traffic data can be the best thing to do for many reasons. But before you start making full use of the information, you have to understand how to interpret.
Most hosts are providing some web traffic information that you can watch and interpret. Let's begin by looking at the basics - the average visitors per day, week and month.
These figures are an accurate measure of the website's popularity. The more traffic you can see the better you can assume that your website is doing, but this is generalization. You have to also look at the behavior of the visitors once they come to the website to measure the effectiveness of the website.
Your aim is to use the website traffic statistics to find out how well the site is working for the visitor. One way to find out is to check how long on average a visitor spends on the site. If time spent is a bit low, it usually indicates a problem. Then the ultimate goal is to figure out what the problem is and try to fix it. You can try to check using google analytics and find how much time each visitor stays on every particular page and try to raise that average starting from the page with the fewer time.
It could be that the keywords bringing the wrong type of visitors to the website so when someone comes, he/she expected to see something else, or that the graphics are a bit confusing, causing the visitor to exit at once. Use the powerful knowledge of how much time visitors are spending on the site to spot specific problems.
Furthermore, website traffic stats can help to determine effective and ineffective areas of a website. If you have a page that you think that is important, but visitors are exiting it at once, that page needs your attention. You could consider improving the links to this page by making links more noticeable, or you could improve the looks of that page or the ease that a visitors can access the essential information on that page.
If, on the other hand, you find out that visitors are staying for a lot of time on webpages that you think are less important, you might want to consider moving some of the sales copy and marketing focus material to that specific page.
As you can clearly see, statistics will reveal very vital information about the effectiveness of every page, and visitor habits/motivation. This is essential information to any successful Internet marketer.
After analyzing visitor statistics, it's time to turn to the keywords and phrases. Notice if some keywords are directing a specific kind of visitor to your site. You'll find out soon that the more targeted information a visitor finds at the site using a search query, the better your stats will become, thus the more valuable that keyword will be.
However, if you find out that a big percentage of visitors are being led to your site with a different keyword than your actual content, that keyword needs to be adjusted. Keywords are vital to bringing high quality visitors to the site who are willing to do business with you. Close analysis of the keywords that visitors are using to find the site will give you a vital understanding of the visitor's needs and motivations.
Finally, if you notice that users are finding your website just by typing in your company name, it's a good sign of achieving a good level of brand recognition, and this is a sure sign of success.
Article Source: http://www.articleexpose.com
Analyzing your web site's traffic data can be the best thing to do for many reasons. But before you start making full use of the information, you have to understand how to interpret.
Most hosts are providing some web traffic information that you can watch and interpret. Let's begin by looking at the basics - the average visitors per day, week and month.
These figures are an accurate measure of the website's popularity. The more traffic you can see the better you can assume that your website is doing, but this is generalization. You have to also look at the behavior of the visitors once they come to the website to measure the effectiveness of the website.
Your aim is to use the website traffic statistics to find out how well the site is working for the visitor. One way to find out is to check how long on average a visitor spends on the site. If time spent is a bit low, it usually indicates a problem. Then the ultimate goal is to figure out what the problem is and try to fix it. You can try to check using google analytics and find how much time each visitor stays on every particular page and try to raise that average starting from the page with the fewer time.
It could be that the keywords bringing the wrong type of visitors to the website so when someone comes, he/she expected to see something else, or that the graphics are a bit confusing, causing the visitor to exit at once. Use the powerful knowledge of how much time visitors are spending on the site to spot specific problems.
Furthermore, website traffic stats can help to determine effective and ineffective areas of a website. If you have a page that you think that is important, but visitors are exiting it at once, that page needs your attention. You could consider improving the links to this page by making links more noticeable, or you could improve the looks of that page or the ease that a visitors can access the essential information on that page.
If, on the other hand, you find out that visitors are staying for a lot of time on webpages that you think are less important, you might want to consider moving some of the sales copy and marketing focus material to that specific page.
As you can clearly see, statistics will reveal very vital information about the effectiveness of every page, and visitor habits/motivation. This is essential information to any successful Internet marketer.
After analyzing visitor statistics, it's time to turn to the keywords and phrases. Notice if some keywords are directing a specific kind of visitor to your site. You'll find out soon that the more targeted information a visitor finds at the site using a search query, the better your stats will become, thus the more valuable that keyword will be.
However, if you find out that a big percentage of visitors are being led to your site with a different keyword than your actual content, that keyword needs to be adjusted. Keywords are vital to bringing high quality visitors to the site who are willing to do business with you. Close analysis of the keywords that visitors are using to find the site will give you a vital understanding of the visitor's needs and motivations.
Finally, if you notice that users are finding your website just by typing in your company name, it's a good sign of achieving a good level of brand recognition, and this is a sure sign of success.
Article Source: http://www.articleexpose.com
Google adsense - back to basic
By: Roberto Garabell
Another advertising platform used by Google, AdSense is a program that allows the incorporation of text, video or image ads into website content. The great part about this system is the chance to make profit offered to small businesses on the only condition that they have highly informative sites. The advantages of the system are manifold, but if we were to consider the perspective of the Internet surfer, the sponsored links incorporated in the page content are more friendly and less intrusive than banners for instance. Moreover, the ads are always related to the website domain, and so far, the pages showing fresh updated content earn most.
Web masters use a certain type of software for the insertion of the ads in the site content once the relevancy of the two elements has been established. A brief script is implemented in the pages of the website afterwards and Google AdSense will run smoothly. The profit thus generated can be increased through superior traffic and advanced optimization. There is a close connection between the Google AdSense an Adwords programs, thus advertisers use the latter to bid on the keywords eventually pay for the ads, while the same ad clicking pays the websites displaying ads through the Google AdSense system.
Good site management thus becomes a crucial condition for the efficiency of Google AdSense investments. Searchers are looking for information, not just for products or services, and the access to high quality content enhances the chances of ad clicks. This content can be used in such a way so as to encourage visitors to click on the ads. Even if messages like - Click on My Ads - are forbidden web masters find ways to appeal to readers by means of sponsored links. When blending in the web page content, such ads or sponsored links have double chances of getting accessed.
Google search options are also available with Google AdSense for the same purpose of program support and increased availability. With Google AdSense, any web site can display a Google search box to allow the visitor to navigate anywhere while still remaining on the same site. Google shares the advertising profit generated by the clicks resulting from this kind of searches with the web site owner. One more time we need to stress out that AdSense will only make payment possible if sponsored links get clicked on during the search in question.
Article Source: http://www.articleexpose.com
Another advertising platform used by Google, AdSense is a program that allows the incorporation of text, video or image ads into website content. The great part about this system is the chance to make profit offered to small businesses on the only condition that they have highly informative sites. The advantages of the system are manifold, but if we were to consider the perspective of the Internet surfer, the sponsored links incorporated in the page content are more friendly and less intrusive than banners for instance. Moreover, the ads are always related to the website domain, and so far, the pages showing fresh updated content earn most.
Web masters use a certain type of software for the insertion of the ads in the site content once the relevancy of the two elements has been established. A brief script is implemented in the pages of the website afterwards and Google AdSense will run smoothly. The profit thus generated can be increased through superior traffic and advanced optimization. There is a close connection between the Google AdSense an Adwords programs, thus advertisers use the latter to bid on the keywords eventually pay for the ads, while the same ad clicking pays the websites displaying ads through the Google AdSense system.
Good site management thus becomes a crucial condition for the efficiency of Google AdSense investments. Searchers are looking for information, not just for products or services, and the access to high quality content enhances the chances of ad clicks. This content can be used in such a way so as to encourage visitors to click on the ads. Even if messages like - Click on My Ads - are forbidden web masters find ways to appeal to readers by means of sponsored links. When blending in the web page content, such ads or sponsored links have double chances of getting accessed.
Google search options are also available with Google AdSense for the same purpose of program support and increased availability. With Google AdSense, any web site can display a Google search box to allow the visitor to navigate anywhere while still remaining on the same site. Google shares the advertising profit generated by the clicks resulting from this kind of searches with the web site owner. One more time we need to stress out that AdSense will only make payment possible if sponsored links get clicked on during the search in question.
Article Source: http://www.articleexpose.com
Google Adsense Tips - Why,What, Who and When and Where!.
By: Pierre Basson
The Amazing Google Adsense Program is today towering like a Giant on the web. It has helped some smart Web Marketers to make large amounts of money, while at the same time it is interesting to note that many new Net Marketers and Internet work at home business Entrepreneurs are receiving their first pay check from Google Adsense rather than the main affiliate program.
Below find the Asense Tips, What, How, Who, Why, When and Where of Google Adsense in a nut shell.
Adsense Tip : what's is is Google Adsense:
Google Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. targeted to your website content are delivered by Google. In addition if you place a Google Search Box in your internet site, topical text adverts. Are displayed when a search request is created by a web site visitor. Google will pay you for all valid clicks. made by your site visitors on the adverts. Or search results pages. Another new addition is the Google Adsense Referrals Feature, whereby you can generate further earnings by displaying Google?s Referral Buttons on your web pages.
Adsense Tip: Who can participate in Google Adsense:
Anyone who has a domain can join the Adsense program but not adult and hate sites. You must comply with Google's program policies. It is Free to join. Google has a massive advertiser base and they have advertisements. On the prepared for all categories of businesses. They also have advertisements. Prepared to match different types of content sites, from a pet store site to that of a highly complicated technological site.
Adsense Tip : how to get started with Google Adsense:
You have to apply to Google Adsense by filling in an online application form at https://www.google.com/adsense. Once the application is licensed, you'll be able to participate. You then have to copy and paste the HTML code that is offered by Google Adsense into your pages. The code produces relevant ads. To the content of the page. When a visitor clicks on it Google pays you. Google Adsense may be used in numerous languages. It is also focused geographically and hence Global business can take advantage of this and webmasters living in any bit of the world can participate.
Adsense Tip : Why Participate in Google Adsense:
The clear answer is to earn income from home. It does not cost anything if you have a site, so why miss the opportunity to earn cash from home. Google pays you monthly if your earnings reach $100.The Google Adsense checks are a boost to a massive number of amateurs with low budgets eager to earn money from home. Some webmasters believe that Adsense advertisements. can lead their visitors away from their website. This probability is there but if you've a website with good content they can always come back.
Adsense Tip: Where to set Google Adsense advertisements. In your Website.
The Adsense advertisements. Can be placed anywhere in your net pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.
According to Google and our own experience : advertisements placed above the fold tend to have better results than those below the fold.
Ads placed close to rich content and navigational assists often do well because users are concentrated on those areas of a page. Ads placed at the head of the page and at the left often have better results than others. Ads at the base of long articles and those that are integrated
Article Source: http://www.articleexpose.com
The Amazing Google Adsense Program is today towering like a Giant on the web. It has helped some smart Web Marketers to make large amounts of money, while at the same time it is interesting to note that many new Net Marketers and Internet work at home business Entrepreneurs are receiving their first pay check from Google Adsense rather than the main affiliate program.
Below find the Asense Tips, What, How, Who, Why, When and Where of Google Adsense in a nut shell.
Adsense Tip : what's is is Google Adsense:
Google Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. targeted to your website content are delivered by Google. In addition if you place a Google Search Box in your internet site, topical text adverts. Are displayed when a search request is created by a web site visitor. Google will pay you for all valid clicks. made by your site visitors on the adverts. Or search results pages. Another new addition is the Google Adsense Referrals Feature, whereby you can generate further earnings by displaying Google?s Referral Buttons on your web pages.
Adsense Tip: Who can participate in Google Adsense:
Anyone who has a domain can join the Adsense program but not adult and hate sites. You must comply with Google's program policies. It is Free to join. Google has a massive advertiser base and they have advertisements. On the prepared for all categories of businesses. They also have advertisements. Prepared to match different types of content sites, from a pet store site to that of a highly complicated technological site.
Adsense Tip : how to get started with Google Adsense:
You have to apply to Google Adsense by filling in an online application form at https://www.google.com/adsense. Once the application is licensed, you'll be able to participate. You then have to copy and paste the HTML code that is offered by Google Adsense into your pages. The code produces relevant ads. To the content of the page. When a visitor clicks on it Google pays you. Google Adsense may be used in numerous languages. It is also focused geographically and hence Global business can take advantage of this and webmasters living in any bit of the world can participate.
Adsense Tip : Why Participate in Google Adsense:
The clear answer is to earn income from home. It does not cost anything if you have a site, so why miss the opportunity to earn cash from home. Google pays you monthly if your earnings reach $100.The Google Adsense checks are a boost to a massive number of amateurs with low budgets eager to earn money from home. Some webmasters believe that Adsense advertisements. can lead their visitors away from their website. This probability is there but if you've a website with good content they can always come back.
Adsense Tip: Where to set Google Adsense advertisements. In your Website.
The Adsense advertisements. Can be placed anywhere in your net pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.
According to Google and our own experience : advertisements placed above the fold tend to have better results than those below the fold.
Ads placed close to rich content and navigational assists often do well because users are concentrated on those areas of a page. Ads placed at the head of the page and at the left often have better results than others. Ads at the base of long articles and those that are integrated
Article Source: http://www.articleexpose.com
Make Money Online Legitimately!
There are an estimated 1,355,110,631 Internet users as of May, 2008 and that number is growing by the second!
The Internet is quickly growing into a world-wide marketplace, which provides a unique opportunity for everyday people like you and me to cash in on it and start making money online!
There are 2 groups of people who search for ways to get paid online; serious entrepreneurs looking for a long-lasting business model and people just looking to make a little extra money on the side.
Both of these groups of people can reach their goals online, many do everyday, but you must first choose which group you fall into, as the beginning steps are much different for each "model."
There are 2 groups of people who search for ways to get paid online; serious entrepreneurs looking for a long-lasting business model and people just looking to make a little extra money on the side.
Both of these groups of people can reach their goals online, many do everyday, but you must first choose which group you fall into, as the beginning steps are much different for each "model."
-- For those who just want to make a little extra money on the side with little to no learning curve, it's important to understand what works, what doesn't and what type of "opportunities" are actually scams! Just browse through this Web Site to find legit products and information that will help you get started without wasting money or being scammed!
-- For those who want a long-lasting Online Business and aren't afraid of a learning curve, just sign up above to receive "The Newbies Guide to Internet Marketing" (Free) and you'll learn the Internet Marketing basics. This is the first step in building your business and you can rest assured, I'm one of the good guys! I WANT you to succeed, because the more people I help, the more people I'll have to help me in the future!
If you would like to see what I'm up to on a daily basis, stop by my blog, where I share my new findings and ideas to all my viewers at http://ez-onlinemoney.com/blog/
article source : http://ez-onlinemoney.com/
The Internet is quickly growing into a world-wide marketplace, which provides a unique opportunity for everyday people like you and me to cash in on it and start making money online!
There are 2 groups of people who search for ways to get paid online; serious entrepreneurs looking for a long-lasting business model and people just looking to make a little extra money on the side.
Both of these groups of people can reach their goals online, many do everyday, but you must first choose which group you fall into, as the beginning steps are much different for each "model."
There are 2 groups of people who search for ways to get paid online; serious entrepreneurs looking for a long-lasting business model and people just looking to make a little extra money on the side.
Both of these groups of people can reach their goals online, many do everyday, but you must first choose which group you fall into, as the beginning steps are much different for each "model."
-- For those who just want to make a little extra money on the side with little to no learning curve, it's important to understand what works, what doesn't and what type of "opportunities" are actually scams! Just browse through this Web Site to find legit products and information that will help you get started without wasting money or being scammed!
-- For those who want a long-lasting Online Business and aren't afraid of a learning curve, just sign up above to receive "The Newbies Guide to Internet Marketing" (Free) and you'll learn the Internet Marketing basics. This is the first step in building your business and you can rest assured, I'm one of the good guys! I WANT you to succeed, because the more people I help, the more people I'll have to help me in the future!
If you would like to see what I'm up to on a daily basis, stop by my blog, where I share my new findings and ideas to all my viewers at http://ez-onlinemoney.com/blog/
article source : http://ez-onlinemoney.com/
Here Is How You Can Save A Fortune On Pay Per Click Campaigns
Campaigns
by: Ted Cantu
i
Finally there is an alternative answer to expensive pay per click campaigns and getting your web site promoted. The good news is that you do not have to pay a fortune to get good visibility. You also do not have to pay exorbitant amounts of money every month to Google AdSense and sponsored link programs to pop up in the top ten of the search engines.
You can actually achieve great rankings in Google and Yahoo organically. This means that the search engines actually come looking for you. The great news here is that you don’t have to spend a mint on getting to the very top. Not only can you get there in the top ten but you can actually get 8 out of the top 10. Sound impossible? For Ted Cantu it’s quite easy.
“This is something I started doing for my fellow Dan Kennedy IBA members in Brighton, Michigan. I started to test out new theories in practice on my coaching group members and we started getting some phenomenal results” explains Detroit area based Cantu. “The key for us was to use all of the tools that Google has to offer”.
Google has really led the way when it comes to buying Internet technology. In the recent months it has acquired Feedburner and its RSS technology which allows web surfers to subscribe to its favorite content on the web. It has also acquired Blogger which enables Internet web geeks to post to an easy to use blog format. You can combine these tools together and have them work together promoting your web pages. But that is just the tip of the iceberg.
Google has purchased more tools for its users and therefore has really led the way on the web. Yahoo hasn’t followed through with these types of acquisitions and in some sense has lost its popularity. Just recently Yahoo has given up its Podcast platform which allowed its members to post audio shows and messages on the web.
You can begin to create some really great things when you combine these things together. When they work hand in hand incredible things can occur including high search engine rankings.
Blending In All The Right Ingredients
You want to make sure you use all of the tools that the web has to offer. There are an abundant of tools out there now that you can use including blogs, RSS feeds, podcasting, audio messages, and web video just to name a few. The magic ingredient that holds all of this together is good solid sales copywriting to lure in your prospects.
Keep in mind that the web was originally created to share information. Your potential clients do not sign on initially to buy stuff off of the web. They will first research their material on the web first before making any kind of commitment to buy something. But once you get them to commit to you the real money making magic can begin.
So what kind of results are possible by using all facets of the web?
Try putting your web pages at the very top ten on the web. Results have varied but some of the top records placed some clients at the very tip top of 17 million pages. This was all done without the aid of pay per click and sponsored link programs. The reason for working in this way and pushing things to the limit falls upon the failing Michigan economy. There are a lot of companies who are working in this market that absolutely refused to pay anything extra when it came to web site marketing. A lot of these individuals balked about having to pay $50 dollars a month to host their professional ecommerce sites let alone pay for something expensive such as web site marketing. This made firms like i-Mobile Media, (http://www.1seomichigan.com) search for creative solutions and how to promote its clients.
“When we started these campaigns our main goal was to keep our clients visible. We never set out to dominate niche categories on the web. But then we started to understand what the search engines were looking for and we began to pop up in the top ten more than once… We started to pop up 5, 6,7 and 8 times out of the top ten. That’s when things started to get really exciting.” explains Cantu. The web firm started to do more with its company and adding different features including web video.
More Than A Fluke
i-Mobile-Media has tested 23 separate markets and have come out victorious in each category. Not only did they get into the top ten but have come out visible for every one of these industries. They are in everything including mortgages, reverse mortgages, real estate, industrial, manufacturing, legal, medical, health care, weight loss, marketing for seniors, beauty products, retail, pedicure, international companies, coaching groups, business development and many more. Each niche market they have approached ended with incredible results.
There are some disadvantages when a company decides to do a pay per click campaign. Ecommerce sites have a problem with the way the customer relates to the site. The end user experience is a bleak one. They are faced with thumbnail pictures and prices. From this limited menu they are required to make some sort of purchasing decision. There isn’t enough time to create any type of relationship and make up enough of a reason to warrant a purchase. This anxiety is further heightened when they pick this choice from a Google adsense or a sponsored link.
You will notice that web sites that partake in a sponsored link that their ads get put into rotation. So sometimes your ad will pop up and sometimes it may not. As a consumer you are not allowed to click on your own ad to create a sense of popularity because you can get your site banned from the program. So you will have to rely on your wits and a great bit of luck that someone will want what you are selling.
There is another pitfall here as well. You see there is a problem when it comes to public trust. In a recent poll it was discovered that the public seems to place less faith in a company that has bought their way to the top. The buying trend leans towards checking out an organic search because they have climbed to the top of the heap honestly and in most cases – the hard way.
How much longer will ecommerce companies continue to dump horrendous amounts of venture capital into pay per click campaigns? The trend is shifting in the Midwest. The bottom line is that a lot of companies do not want to spend money for online campaigns if it can get away with it. With all the recent innovations happening on the Internet its obvious now that they do not have to.
About The Author
Ted Cantu runs iMobile Media, (http://www.1seomichigan.com )and works out of NYC, Chicago, and Detroit, Michigan. He has the number 12 podcast show on http://www.podomatic.com you can listen to it here… http://911copywriter.podomatic.com
article source : http://www.articlecity.com/articles/site_promotion/article_1699.shtml
by: Ted Cantu
i
Finally there is an alternative answer to expensive pay per click campaigns and getting your web site promoted. The good news is that you do not have to pay a fortune to get good visibility. You also do not have to pay exorbitant amounts of money every month to Google AdSense and sponsored link programs to pop up in the top ten of the search engines.
You can actually achieve great rankings in Google and Yahoo organically. This means that the search engines actually come looking for you. The great news here is that you don’t have to spend a mint on getting to the very top. Not only can you get there in the top ten but you can actually get 8 out of the top 10. Sound impossible? For Ted Cantu it’s quite easy.
“This is something I started doing for my fellow Dan Kennedy IBA members in Brighton, Michigan. I started to test out new theories in practice on my coaching group members and we started getting some phenomenal results” explains Detroit area based Cantu. “The key for us was to use all of the tools that Google has to offer”.
Google has really led the way when it comes to buying Internet technology. In the recent months it has acquired Feedburner and its RSS technology which allows web surfers to subscribe to its favorite content on the web. It has also acquired Blogger which enables Internet web geeks to post to an easy to use blog format. You can combine these tools together and have them work together promoting your web pages. But that is just the tip of the iceberg.
Google has purchased more tools for its users and therefore has really led the way on the web. Yahoo hasn’t followed through with these types of acquisitions and in some sense has lost its popularity. Just recently Yahoo has given up its Podcast platform which allowed its members to post audio shows and messages on the web.
You can begin to create some really great things when you combine these things together. When they work hand in hand incredible things can occur including high search engine rankings.
Blending In All The Right Ingredients
You want to make sure you use all of the tools that the web has to offer. There are an abundant of tools out there now that you can use including blogs, RSS feeds, podcasting, audio messages, and web video just to name a few. The magic ingredient that holds all of this together is good solid sales copywriting to lure in your prospects.
Keep in mind that the web was originally created to share information. Your potential clients do not sign on initially to buy stuff off of the web. They will first research their material on the web first before making any kind of commitment to buy something. But once you get them to commit to you the real money making magic can begin.
So what kind of results are possible by using all facets of the web?
Try putting your web pages at the very top ten on the web. Results have varied but some of the top records placed some clients at the very tip top of 17 million pages. This was all done without the aid of pay per click and sponsored link programs. The reason for working in this way and pushing things to the limit falls upon the failing Michigan economy. There are a lot of companies who are working in this market that absolutely refused to pay anything extra when it came to web site marketing. A lot of these individuals balked about having to pay $50 dollars a month to host their professional ecommerce sites let alone pay for something expensive such as web site marketing. This made firms like i-Mobile Media, (http://www.1seomichigan.com) search for creative solutions and how to promote its clients.
“When we started these campaigns our main goal was to keep our clients visible. We never set out to dominate niche categories on the web. But then we started to understand what the search engines were looking for and we began to pop up in the top ten more than once… We started to pop up 5, 6,7 and 8 times out of the top ten. That’s when things started to get really exciting.” explains Cantu. The web firm started to do more with its company and adding different features including web video.
More Than A Fluke
i-Mobile-Media has tested 23 separate markets and have come out victorious in each category. Not only did they get into the top ten but have come out visible for every one of these industries. They are in everything including mortgages, reverse mortgages, real estate, industrial, manufacturing, legal, medical, health care, weight loss, marketing for seniors, beauty products, retail, pedicure, international companies, coaching groups, business development and many more. Each niche market they have approached ended with incredible results.
There are some disadvantages when a company decides to do a pay per click campaign. Ecommerce sites have a problem with the way the customer relates to the site. The end user experience is a bleak one. They are faced with thumbnail pictures and prices. From this limited menu they are required to make some sort of purchasing decision. There isn’t enough time to create any type of relationship and make up enough of a reason to warrant a purchase. This anxiety is further heightened when they pick this choice from a Google adsense or a sponsored link.
You will notice that web sites that partake in a sponsored link that their ads get put into rotation. So sometimes your ad will pop up and sometimes it may not. As a consumer you are not allowed to click on your own ad to create a sense of popularity because you can get your site banned from the program. So you will have to rely on your wits and a great bit of luck that someone will want what you are selling.
There is another pitfall here as well. You see there is a problem when it comes to public trust. In a recent poll it was discovered that the public seems to place less faith in a company that has bought their way to the top. The buying trend leans towards checking out an organic search because they have climbed to the top of the heap honestly and in most cases – the hard way.
How much longer will ecommerce companies continue to dump horrendous amounts of venture capital into pay per click campaigns? The trend is shifting in the Midwest. The bottom line is that a lot of companies do not want to spend money for online campaigns if it can get away with it. With all the recent innovations happening on the Internet its obvious now that they do not have to.
About The Author
Ted Cantu runs iMobile Media, (http://www.1seomichigan.com )and works out of NYC, Chicago, and Detroit, Michigan. He has the number 12 podcast show on http://www.podomatic.com you can listen to it here… http://911copywriter.podomatic.com
article source : http://www.articlecity.com/articles/site_promotion/article_1699.shtml
How To Immediately Increase Your Adsense Clicks
by: Paul Hooper-Kelly
Would you like to make one tiny addition to your pages and dramatically increase your AdSense clicks -- perhaps as much as threefold?
It's laughingly simple, yet the effect can be immediate.
All you need is to get some colorful digital photographs, either from your own stock or from a royalty-free web site. Then using a graphics program, such, as Real Draw PRO or Photoshop, create a strip of four rectangular photographs with a space in between each. The overall size of the strip should be 728 pixels wide by about 108 pixels deep.
The content of the pictures should be relevant to the content of your web site. In order not to violate Google's Terms Of Service, you should avoid pictures that are animated, advertisements or induce the visitor to click on the AdSense ads. If you are in any doubt, take a look at the ads on my web site or check with Google's Terms Of Service.
The background color should exactly match the color of your AdSense pages. It helps if you can place a narrow blue border around the individual photo (but not around the entire strip). This arrangement is ideal for a page containing an article and the best position within the page for the picture strip is at the top of the page, immediately below the page headline, but above the start of the body text.
Once you have done this, go to your Google AdSense advert codes and select the one for leaderboard, which is 728 pixels wide by 90 pixels deep. If the 728 pixel width sounds vaguely familiar, it's the exact size of the width of your picture strip. Make sure you delete Google's border code before pasting your leaderboard code under the picture strip, save the page and load it to your server and start enjoying up to three times the clicks on that style of ad.
If you already have the maximum number of three AdSense blocks on the pages, where you insert this picture strip/leaderboard combo, do be sure to delete one of the existing ad groups, so you don't violate Google's Terms Of Service, which only allow three ad blocks per page.
About The Author
Copyright 2006 Paul Hooper-Kelly and http://www.InternetMarketingMagician.com
You can get more articles, free software, product reviews and forum plus a new FREE course at: http://www.InternetMarketingMagician.com/Free_Internet_Marketing_Training_Course.html
article source :http://www.articlecity.com/articles/online_business/article_5064.shtml
Would you like to make one tiny addition to your pages and dramatically increase your AdSense clicks -- perhaps as much as threefold?
It's laughingly simple, yet the effect can be immediate.
All you need is to get some colorful digital photographs, either from your own stock or from a royalty-free web site. Then using a graphics program, such, as Real Draw PRO or Photoshop, create a strip of four rectangular photographs with a space in between each. The overall size of the strip should be 728 pixels wide by about 108 pixels deep.
The content of the pictures should be relevant to the content of your web site. In order not to violate Google's Terms Of Service, you should avoid pictures that are animated, advertisements or induce the visitor to click on the AdSense ads. If you are in any doubt, take a look at the ads on my web site or check with Google's Terms Of Service.
The background color should exactly match the color of your AdSense pages. It helps if you can place a narrow blue border around the individual photo (but not around the entire strip). This arrangement is ideal for a page containing an article and the best position within the page for the picture strip is at the top of the page, immediately below the page headline, but above the start of the body text.
Once you have done this, go to your Google AdSense advert codes and select the one for leaderboard, which is 728 pixels wide by 90 pixels deep. If the 728 pixel width sounds vaguely familiar, it's the exact size of the width of your picture strip. Make sure you delete Google's border code before pasting your leaderboard code under the picture strip, save the page and load it to your server and start enjoying up to three times the clicks on that style of ad.
If you already have the maximum number of three AdSense blocks on the pages, where you insert this picture strip/leaderboard combo, do be sure to delete one of the existing ad groups, so you don't violate Google's Terms Of Service, which only allow three ad blocks per page.
About The Author
Copyright 2006 Paul Hooper-Kelly and http://www.InternetMarketingMagician.com
You can get more articles, free software, product reviews and forum plus a new FREE course at: http://www.InternetMarketingMagician.com/Free_Internet_Marketing_Training_Course.html
article source :http://www.articlecity.com/articles/online_business/article_5064.shtml
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